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Seville's Many
Splendored Hotel Alfonso XIII
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We’d arrived on a
glorious morning, having streaked down the center of Spain on the
silvery high-speed Ave that hurtled past the plains of La Mancha as
the sun rose, passing through the undulating, olive-tree-filled
landscape of Andalusia, and pulling into Seville some two hours after
we’d left the Atocha Station in Madrid. Not much later, we were
checking into the Hotel Alfonso XIII, mesmerized by the three-story,
cream-colored palace with the square tower, tall arched windows that
opened like doors onto wrought iron balconies, surrounding gardens and
towering palms. At the reception desk, we chanced to look up to a
ceiling frescoed with angels. It was as if we’d entered the portals of
heaven. |
| Actually it was the Puerta de Jerez
we’d come through, now a plaza but once the actual gate to the old
walled city of Seville and the point of departure to Cadiz from the
Guadalquivir River just beyond. The Alfonso XIII was built in 1929
just across the way from the city’s original entry to coincide with
the Ibero-American Exhibition (it was remodeled in 1992 in time for
the Universal Exhibition), and the many layers of Seville’s history
are reflected in its Moorish, Gothic, Renaissance, Baroque, even Art
Deco elements of design. Its spirit, however, is overwhelmingly
Moorish. |
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The hotel is built around a courtyard
enclosed by arched arcades, with a splashing fountain at its center.
Within, a succession of arches defines galleries that look into the
courtyard through glass walls on one side and open to the restaurant
and bars, lounges and ballrooms on the other. In the Mudejar details
that abound in ornate plasterwork, ceramic tiles, arches, and mosaics
are the suggestions of a myriad of stories.
“People always ask for my name. It is José Torezano.
José is nice, thank you very much, but everyone knows me as Pepe,”
says the Alfonso’s head concierge, a small animated man who has
volunteered to tell us the stories and act as our informal guide. “The
architect of the hotel was José Espiau,” Pepe begins. “He was the
brother-in-law of Anibal González who was the architect of the Plaza
de España (this the huge semicircular expanse built for the 1929
exhibition that showcases the provinces of Spain in recessed ceramic
friezes). Most people think Gonzáles built this hotel. But that is not
so. |
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Pepe, the Alfonso’s Head Concierge |
“When they built the Alfonso XIII,
they also built the Reina Christina – a luxurious hotel like this one.
One for the king, one for the queen. But it closed down a long time
ago.” He calls our attention to the cocalos,
stretches of azelujos maybe four feet high that cover the lower
portion of walls. Each depicts a different image typical of Seville.
Some are merely decorative: orange blossoms, flower-filled urns, a
little boy at the bullfight; but others are specific to the city’s
history, says Pepe: the king surrounded by a pair of prelates is
Fernando III, the 13th century monarch of Castille and Leon who
re-conquered Seville and turned its magnificent mosque into the church
that a century later became the world-famous cathedral; the two women
are Saints Justa and Rufina, a pair of sister potters from Seville who
were martyred under the Roman Emperor Diocletian for refusing to allow
their earthenware pots to be used in pagan sacrifices; the emblems
represent different cities of Spain; the tile bearing the rebus No8Do
is the motto of Seville: ‘They never forgot me.’ |
“This hotel
is like a museum; it has so much history,” Pepe says. In his own story
lies nearly fifty years of the hotel’s history, as long as he has been
working there.
“When I was
a child, we lived on the other side of the Guadalquivir River, and my
father often took me across the bridge to play in the Maria Luisa
Gardens,” he told us. “One day when I was close to 14, I was sitting in
the gardens with my father. Suddenly a group of soldiers marched by. We
followed them a few blocks along the riverfront until they turned and came
up the San Fernando stopping at the hotel.
“‘What is it this, Papa?’ I asked my father.
“‘I think the soldiers are here in honor of the King of
Morocco. He is in Seville for a visit and is staying at this hotel,’ he
said. ‘When famous people come to Seville from other countries, this is
where they sleep.’
“Then he said to me, ‘Would you like to work in such a
hotel?’
“‘Oh yes, Papa, I would.’
“He had a friend in the hotel business who knew the
Alfonso’s manager, a man from Austria. He told my father, ‘Come tomorrow
with the boy.’
“And that was how I began. Back then, there were still
trams running out front along the San Fernando. The University of Seville,
directly behind us, was still the Royal Tobacco Factory of Carmen. They
gave me a nice uniform. With ten or so other little boys I’d sit on a
bench beside the door. When people came, we would open the door and greet
them; we would buy newspapers and cigarettes for the guests.
“We would go out in our uniforms, and soldiers who had
come in from the villages would salute us. Since we came from the hotel,
they thought we were officers from the navy.”
He went on, “After a while, I began to stay at the
concierge desk whenever I could, helping out, giving a little map, giving
the key. I had decided that I wanted to be a concierge.
“One day when I was 18 years old, the director told me,
‘I will give you a job at the elevator so you can improve your English and
French. The elevator will be a good place to meet people, to talk to them.
Then in the future, maybe someday you will come to the concierge job.’”
The pair of elevators with the carved wooden doors have
been automatic conveyances for some 25 years now. But when Pepe moved on
to his new position, they were still being operated by hand.
“The elevator was not so fast like now. It had a
beautiful iron gate that I would slide open. ‘Right this way,’ I would
say. There was a little bench with a velvet cushion; guests would walk in
and sit down. ‘First, second, third floor,’ I would say, making sure to
stop the elevator so it met the floor exactly.
“For me it was a big pleasure to meet these people at
the elevator. I had the chance to talk to them. ‘Do you speak English?’
‘How is the weather?’ I learned to speak English, French, German, Italian,
Portuguese—even a little in Japanese.
“Now in Spain we have the autonomous areas. But before
the power was all in Madrid and so whenever something happened here, all
the ministers would come to Seville. Before Juan Carlos was king, he was a
guest here with his family. ‘Talk to my children like normal people,’ he
would say. The little boys wanted to try to operate the elevator. Of
course I let them, but they could not make the door meet the floor. ‘Next
time,’ I would tell them.
“‘How are you Mr. Kissinger?’ Sophia Loren, Bridgett
Bardot — she was so beautiful, David Niven, Gina Lollabridgida, Jacqueline
Kennedy – they were all here, James Michener when he was working on his
book Iberia, Grace Kelly — she was the president of the Red Cross in
Europe, the Shah of Persia with his beautiful wife, the King of Morrocco,
King Hussein of Jordan, Orson Welles — he came here often. He was friends
with the most famous bullfighter of the day. After he died, his daughter —
whom he used to bring along when she was a little girl — brought a
portion of his ashes to be buried beside the bullfighter’s grave. ‘Don’t
you remember me?’ I said to her.
“When some of the scenes for the movie Lawrence of
Arabia were being filmed in Seville, the actors stayed here for as long as
three or four months. I remember Peter O’Toole, Omar Shariff, Anthony
Quinn, David Lean, Anthony Quayle, Claude Raines, Alec Guiness. ‘Hello,
how are you?’ I would say to them every day, talking a little bit Spanish,
a little bit English. I remember it like now. Why did they pick this
hotel? Because it was so beautiful, so nice.”
After four
years as an elevator operator, Pepe was called into the director’s office.
“Pepe, one of the concierges died. We will give you his job but without a
uniform. We will wait a few months and see how it works out.” The few
months passed, and he was told “Go to the tailor and have him make the
uniform.”
It was in
his current role as head concierge that Pepe took us around the arched
galleries surrounding the courtyard. We passed little conversation areas,
each furnished with a settee, pair of armchairs, and coffee table; we
stopped at small desks – “People would sit here and write letters — I
would bring them the pens and ink.” We looked into the public rooms off
the arcades: a wood-paneled lounge with a magnificent carved fireplace
that used to be lit on the occasional cold night, the grand ballrooms with
glittering chandeliers and French doors that open onto the gardens. “Now
these are used for conferences and private parties.
“My whole working life was here, and all my heart is
here,” said Pepe wistfully. “After I retire I plan to come back with my
friends. We will have a drink at the bar. We will have dinner in San
Fernando, the restaurant. I will tell them ‘I worked here for fifty
years.’”
We had dinner in the candle-lit San Fernando, a spacious
room of serene ambience which looks through glass walls to a gallery and
the arcaded courtyard beyond. Beside us was an English-speaking trio, a
British couple who had recently relocated to Spain and their cousin from
Seattle. At the far end were two Italian couples, the women outfitted in
flamboyant Flamenco costumes. After dinner, they would be off to Flamenco
clubs, they said.
“There used to be a whole orchestra serenading guests
during dinner,” Pepe had told us. “Now it is just a pianist but he is
excellent.” Appropriately the pianist was playing a medley from Carmen
as
we came in, but soon we were hearing “To Russia With Love,” not a Spanish
song. Yet somehow its poignant melody suited the Alfonso/Seville
experience so well.
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The dinner was an entirely Andalusian affair with olives
from Carmona, little pickles and al caparas, the large and flavorful but
mild capers typical of Seville set out on the table along with cruets of
local olive oil and balsamic vinegar, and a bread basket filled with flaky
rolls fragrant with rosemary and country breads. While the varied menu
provided ample choices from starters to desserts, one could order off the
menu as well. Paella, Pepe said, is not listed but always available,
adding “It will be as good as in Valencia, maybe even better.” There is
also a carte of Andalusian specialties including a spicy, creamy gazpacho
with pieces of ham and hard boiled eggs and a milder cold tomato consommé
that blended chopped tomatoes, red pepper, cucumber, bread and oil. Both
were excellent. The tiniest and most delicate of clams were on the listing
of specialties as well and proved a rare treat, sautéed with onions in
Marsala wine and olive oil.
From the regular menu, we selected hake sautéed in white
wine and olive oil, flavored with fresh herbs, surrounded by tomatoes and
mushrooms; and aromatic roast partridge in a sherry-based sauce with
chestnuts, figs, and grapes but also tiny tomatoes and olives — these, a
surprising to us but typically Andalusian counterpoint to the sweetness.
While the wine list included a sampling from Chile,
California and France, it was dominated by an extensive Spanish collection
organized according to wine-producing regions. The kindly looking
sommelier and Alfonso veteran of 25 years who goes by the single name
Valentin brought us a fruity yet not sweet, deep and aromatic Beronia Gran
Reserv from 1994 which, he said, was an excellent year for Riojas. He also
provided us with a list of quality Riojas to look for back home.
“Only the Riojas are from far away, but they are Spanish
too,” the youthful headwaiter Juan Ramõn told us. “We strive to use
Andalusian products; the produce is mostly from here.” Ramõn is a relative
newcomer to the Alfonso, having come from the Palace Hotel in Madrid seven
years ago in a homecoming of sorts. He lives in Otrera, the small city
south of Seville where he was born and raised, famed for mostachones, a
particular kind of cake sadly not available the time of our visit.
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Headwaiter Juan Ramõn (left) and sommelier Valentin |
We had coffee with sales and marketing
director Marc Pendaries, another youthful member of the Alfonso team,
who told us the San Fernando is attempting to attract a local as well
as tourist crowd. “People have the impression the hotel is for movie
stars and millionaires and don’t get the opportunity to enjoy it. Yet
the prices here are comparable to any good restaurant in Seville. We
are trying to overcome the intimidating factor and get the local
community to become accustomed to the hotel. The Bar Alfonso which
opens onto the terrace should be a draw as people can enter it
directly from the garden. “A while ago we held
an exhibition of very well-done reproductions of famous paintings,” he
said. “A copy of a Van Gogh, for example, cost $1,000. It was very
successful. During the horse festival, we will have showings of
paintings of horses. We plan a Picasso month. After all, this is not a
mausoleum. We have to find that delicate balance between elegant and
welcoming.” |
Maybe it was because he studied at Boston University but
the Brussels-born executive both in speech and practicality seemed
American. We learned from him the challenges of maintaining a legendary
property while bringing it up to 21st century standards of technology and
comfort. Work is underway for a fitness center which will lead to the
swimming pool in the garden. At the same time, a large staff of furniture
restorers and ceramic artisans are always on hand. “When a ceramic tile
breaks, the maintenance department will make another one if they have the
design. If not, it must be taken to one of the places in Seville that
specializes in this kind of work. We are always busy keeping such things
in repair and in keeping the rooms in optimum condition.”
Later Marc showed us the palatial Royal Suite where the
Countess of Barcelona, mother of King Juan Carlos, would stay when she was
in Seville. “She was a big bullfight fan and always came during the
season,” he said. Among the suite’s grand furnishings was a lovely
miniature chest of drawers inlaid with mother-of-pearl. It belonged to the
Aga Khan, Marc told us. There was a time when the Ciga chain, owned by the
Aga Kahn, operated the hotel, and the chest is among the pieces he left
behind.
“When the hotel was built, there were no elevators,” he
added. “The top floors were for the servants who traveled along with their
employers. American guests always ask for the penthouse suite; they are so
surprised to learn the best room is on the first floor.”
He continued, “The rooms are all up to date yet they
retain the distinctive styles of Seville: Moorish, Castillian and what we
call Baroque. The bathrooms were redone with copper tiles which was
traditionally used to reflect light into a house. The walls are covered in
damask; the floors are all marble. They used to be covered with carpeting
until a while ago when the carpeting was scheduled to be replaced and
someone discovered the original marble flooring beneath.”
Luxurious
satin drapes line the window walls; beneath them are heavy wooden blinds
that are lowered at night and to block out the strong Seville sun. We kept
ours up all the time. Something drew us to stand before the little wrought
iron balcony and look down to the gardens below or out through the palms
to the bright orange trees along the boulevard where the horse-drawn
carriages competed for space amidst the traffic, and the patter of
prancing hooves against the pavement was a constant echo.
“The idea
was to have a building very representative of the history of Seville,”
general manager Héctor Salanova told us. “You won’t find this place
anywhere else. It would be impossible to build something like this again.”

General Manager: Héctor Salanova |

Director of Sales & Marketing Marc Pendaries |
We were about to leave and turned to say goodbye to Pepe,
smiling behind the concierge’s desk. “I love this job as head concierge,”
he had told us. “I like to help people. When I see a guest does not look
happy, I say ‘How are you?’ When a guest says ‘I lost my key,’ ‘My husband
is sick; I need a doctor,’ ‘I am going to miss my plane,’ I help them.
Then they come to me and shake my hand and say ‘Thanks very much,’ — that
is the most important thing.”
Yes, but we saw him as the elevator boy of maybe forty
years ago, stopping the elevator so it met the floor perfectly, sliding
open the iron gate and saying “Buenos naches, hasta mañana.”
Good night to the beautiful Alfonso XIII. See you in the
morning.
Hotel Alfonso XIII, A Westin Hotel
San Fernando, 2
41004 Sevilla, Spain
Phone: 34 95 491 70000
Web:
http://www.westin.com/alfonsoxiii
Photos by
Harvey Frommer
# # #
About the Authors:
Myrna Katz Frommer and Harvey Frommer are a wife and husband team who
successfully bridge the worlds of popular culture and traditional scholarship.
Co-authors of the critically acclaimed interactive oral histories It Happened in
the Catskills, It Happened in Brooklyn, Growing Up Jewish in America, It
Happened on Broadway, and It Happened in Manhattan, they teach what they
practice as professors at Dartmouth College.
They are also travel writers who specialize in luxury properties and fine
dining as well as cultural history and Jewish history and heritage in the
United States,
Europe, and the
Caribbean. (More
about these authors.)
You can contact the
Frommers at:
Email:
myrna.frommer@Dartmouth.EDU (myrna frommer)
Email:
harvey.frommer@dartmouth.edu
Web:
http://www.dartmouth.edu/~frommer/travel.htm.
This Article is Copyright © 1995 - 2008 by Harvey and Myrna Frommer. All rights
reserved worldwide.
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