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|Imagine a microbrew concept for ice cream and you have Jeremys MicroBatch
Inspired by the microbrew beer concept of using only the finest quality ingredients,
Jeremy Kraus established Jeremys MicroBatch Ice Creams just two years ago when he
was only a junior in college.
There are six flavors out now: Cinnamon Bun, Classic Smores, Fuzzy Navel, Chocolate
Down Under, Coffee Extravaganza and Chocolate Overload.
I sampled each of the flavors and while the Coffee Extravaganza was tasty, the Chocolate
Overload was my number one choice - chocolate ice cream with chocolate swirls, fudge
chunks, chocolate covered roasted almonds and just a hint of coffee.
The ice cream pints are available at many grocery stores throughout the United States,
including A&P Foodmart, Star Market and Trucchis.
Manufactured in small quantities, each pint contains 16% butter fat, making it a
Jeremys MicroBatch Ice Cream is only available in restricted quantities and will
introduce four new flavors by the end of this year. (They plan to take three of the
current flavors off the market in exchange).
The 1999 U.S. Food Export Showcase is an excellent opportunity for us to unveil our
new packaging design and logo, said Jeremy Kraus, founder and president of
Jeremys MicroBatch Ice Creams. We worked very hard to create a packaging
design that enlightens and entertains our consumer while emphasizing the ingredients that
make MicroBatch so successful.
Jeremys new product will definitely stand apart from its smaller competitors. But
its a tough race against the larger corporations like Ben and Jerrys and
With some more experience, marketing and exposure, Jeremys may move into direct
competition with these larger entities.
In the meantime, visit Jeremys MicroBatch on-line at www.microbatch.com
Michelle Peranteau at The Weightman Group for more information 215-977-1781.
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Kellie K. Speed is
a freelance travel writer and restaurant reviewer. Her features have been
published in various publications including The Boston Globe, Cahnersí
Industrial Distribution and Graphic Arts Monthly magazines and Reno Air
Kellie has reviewed numerous first-class hotels and
travel destinations, including Hawaii, California, Arizona, Bermuda and
Mexico, to name a few. She has also traveled internationally to Ireland,
England, France, Germany, Belgium and the Czech Republic. Next year, she is
planning a trip to Tahiti.
Since she is from Massachusetts, she will be providing
reviews of local restaurants for Travel-Watch.
If you would like to email Kellie any suggestions or comments, please do
so at firstname.lastname@example.org.