The super Bowl of
Advertising and Other Gridiron Reads
Frommer on Sports
THAs most sports fans realize - the
Super Bowl is not just the crown jewel of sports competition - it is
also the ultimate area for advertising dollars. The most watched, the
most expensive, the most expensive venue for major league television
commercials. Incredibly, many viewers tune in just to look at the ads.
"The Super Bowl of Advertising" by Bernice Kanner (Bloomberg, $27.95,
240 pages) serves up in pictures and words more than three decades of
marketing history. Battles, bloopers, triumphs, inside stories all
recounted with style and wit by Ms. Kanner. Some of the eye catching
**The fact that a 30-second spot on recent Super Bowls cost more than
$2-million. The price keeps going up, too.
**More than 500 articles were written about Super Bowl advertising in
**A Super Bowl commercial reaches half of America at the same time.
For fans of the NFL, the Super Bowl, marketing and media people - this
is an important book getting behind the headlines to clearly explain how
marketing became mass entertainment.
"Tyrone Willingham: The Meaning of Victory" by Fred Mitchell (SportsPublishingLLC,
$24.95, 144 pages, color photos throughout) is a celebration and an
explanation of the man who was such a sensation his first year as the
first black coach in the history of Notre Dame football. With the able
assistance of Fred Mitchell, Willingham recounts his beginnings in North
Carolina, his coaching run that saw him at Stanford and in the NFL. His
rookie season at Notre Dame is given the in depth treatment. Fine
reading for football fans.
"Winning Every Day" by Lou Holz (Harper, $14.00, 216 pages, paper) is a
motivational book from the coach who turned around the Notre Dame
football program. Holtz, a well known motivational speaker, struts his
stuff in this tip filled tome. I especially like his chapter entitled
"Every Victory Is Won Before the Game is Played: The Power of Attitude."
Some of the content of "Bloody Sundays" by Mike Freeman (William
Morrow/Harper Collins, $24.95,302 pages) has "I've read and heard that
before ring." But for those deeply interested in reading about Bill
Bellichick's computer like brain, why some new owners seem to be hurting
the game, why Jim Brown (in Freeman's opinion) is the best NFL player
ever - -this is the book for you. For the rest of us - -optional
Over-sized, over-laden with photographs, "The Pictorial History of
Football' ( by Roland Lazenby (Thunder Bay Press/Advantage Publishing
Group) is a roundup in words and pictures of the gridiron sport. Most of
the book's focus is on the professional game and Lazenby divides his
content into Early Times, The Young Game Matures 1925-1945, The Golden
Age of Pro Football, 1946-1959 and Thoroughly Modern: The NFL From 1960.
It's a wonderful book for browsing.
# # #
You can reach
Harvey Frommer at:
About the Author:
Harvey Frommer is in his 38th year of writing books.
A noted oral historian and sports journalist, the author of 42 sports
books including the classics: "New York City Baseball,1947-1957" and
"Shoeless Joe and Ragtime Baseball," his acclaimed REMEMBERING YANKEE
STADIUM was published in 2008 and his REMEMBERING FENWAY PARK: AN ORAL
AND NARRATIVE HISTORY OF THE HOME OF RED SOX NATION was published to
acclaim in 2011. The prolific Frommer is at work on When It Was
Just a Game, An Oral History on Super Bowel One.
His work has appeared in the New York Times, Los Angeles Times,
Washington Post, New York Daily News, Newsday, USA Today, Men's Heath,
The Sporting News, among other publications.
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Frommer along with his wife, Myrna Katz Frommer are the authors of
five critically acclaimed oral/cultural histories, professors at Dartmouth
College, and travel writers who specialize in cultural history, food, wine, and Jewish history and heritage
in the United States, Europe, and the Caribbean.
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