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HighGear's Enters Digital Auto Player Market with a Winner

By: Kellie K. Speed

HighGear Digital Audio Players HighGear recently introduced its first digital audio player designed specifically for outdoor entertainment.  The new TrailAudio digital player, which in late fall, is a the perfect holiday gift for the outdoor person in your life. 

“The market potential for portable music players is obvious,” said Mike Hosey, president of HighGear.  “We wanted to take advantage of our technological capabilities along with our experience in the outdoor industry to do something that no one else has done yet – introduce an MP3 player designed specifically for the outdoors.”

HighGear’s new TrailAudio line features two flash-based models (256MB and 512MB) that are designed to withstand the rugged wear and tear of the outdoors.  Flash memory players are small and lightweight and because they have no moving parts, the music will not skip during high-impact activities including extreme sports.  The lightweight unit, which weighs just four ounces, is about the size of a pocket knife.

Not only is the unit an MP3 player but has an equalizer and a built in USB 2.0.  You can even listen to the FM radio with 12 preset stations.  The unit offers up to 17 hours of continuous play with a simple drag and drop for music and data files. 

Worldwide factory-level sales of compressed music portables rose more than 200 percent in units and dollars in 2003 to hit more than 24 million units and more than $3 billion, the high-technology market research and information company In-State MDR reported.  In addition, worldwide unit sales are expected to grow at a compound annual growth rate of 16 percent between 2003-2008.  Until now, the industry has not seen a digital audio player devoted to the outdoors.

For more information, call HighGear at (888) 295-4949 or visit the store at www.highgear.com.

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Kellie Speed - Click to enlarge

Kellie K. Speed is a freelance travel writer and restaurant reviewer. Her features have been published in various publications including The Boston Globe, Cahnersí Industrial Distribution and Graphic Arts Monthly magazines and Reno Air Approach.

Kellie has reviewed numerous first-class hotels and travel destinations, including Hawaii, California, Arizona, Bermuda and Mexico, to name a few. She has also traveled internationally to Ireland, England, France, Germany, Belgium and the Czech Republic. Next year, she is planning a trip to Tahiti.

Since she is from Massachusetts, she will be providing reviews of local restaurants for Travel-Watch.

If you would like to email Kellie any suggestions or comments, please do so at kkspeed@aol.com.

 

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